I didn’t start a kids’ wellbeing brand because I fancied it. I started it because life shoved me. PMDD – a monthly hormone sensitivity that can flip a switch for two weeks – meant one minute I was a mum in control, the next I was battling panic out of nowhere and bipolar‑style mood storms… right as you’re hunting for reading books and lost shoes.

Plus my brilliant neurodiverse daughter. She asks for a different kind of parenting – less “fit the mould”, more “meet the child”. It meant tuning into her sensory world and teaching emotional intelligence in tiny, doable ways: naming feelings, building regulation, celebrating strengths. Judgement down, well‑being up.

I was already a full‑on yoga fanatic, so I went deeper; bagged the quals, left marketing, and turned our living room into a Kid Wellbeing experimentation lab. We tested, kept what worked, and built a simple, playful way to do life together.

It powers Namas‑tots, Half‑Term Family Workshops, 1:1 Coaching, and Schools & Nurseries.

If this resonates — if your house can swing from giggles to tears in 60 seconds and mornings go off like fireworks — you’re in the right place. Come as you are; we’ll find tiny rituals that stick.